Stop the endless cycle of losing weight and gaining it back.

There’s a better way, built on a better life, with freedom from the diet hamster wheel.

“Eat less, move more” 

Has this advice actually worked for anyone? The truth is that losing weight and keeping it off isn’t that simple. It’s the intersection of a thousand different influences from your genetics to your environment to your emotional regulation. Yet every diet seeks to solve your struggles with slashing calories and endless cardio or worse, with one weird trick. When all you have is a hammer, everything looks like a nail. 

But you CAN take charge of your destiny by learning to use the tools you have at your disposal. Improving your health can be as simple as learning to use skills that break the cycle of dieting forever. Stop following a set of rules that tells you what you can and cannot eat or turns food into numbers. All this does is set you up for failure. 

Instead start building the habits that will last a lifetime. 

Look, the research is pretty clear that DIETS DON’T WORK LONG TERM. And the diet industry is failing you. That is because most diets create a feeling of restriction that leads to overeating therefore making it impossible to lose weight and keep it off. We are forever attacking the symptoms (weight) without ever addressing the root causes (emotions, behaviors, and actions). And that comes at a huge cost. 

What I do

  • Have you struggled with dieting, poor body image & emotional eating/binge-like behaviors for years or even decades? Reclaim your health and restore your relationships through my 1:1 Coaching Program

  • Coming in early September

    Group coaching program to give you the skills you need to stop emotional eating

What you can expect when working with me

  • Gain confidence

    By creating small goals and building better habits, you create competence around your food. This boosts your confidence and leads to further success. You’ll build the foundation that’s missing from other diets so you’re empowered rather than overwhelmed or intimidated by the tasks at hand.

  • Lose the shame

    So many of us have built up shame around food and food choices. This only plays into the cycles of restriction and overeating which then leads to more shame. It’s a vicious cycle. And one that you deserve to be rid of forever. There is no place for shame in our practice and time together. You’ll improve with yourself and finally rid yourself of that shame once and for all.

  • Create a lifetime of change

    I don’t care what you do today or next month or even in the next year. My framework gives you better habits and freedom around food. You’ll finally end the cycle of restriction and shame and move into a new life. That can only happen with true behavior change starting from inside.

Here is how others have benefitted

  • Working with Jeb was a game changer for me. I always struggled with emotional eating, and how to balance a social life with wanting to lose weight. Jeb worked with me to develop several skills to address emotional eating, but also helped me find balance when it came to being social and spending time with friends, while still reaching my goals. I lost more than 40lbs working with Jeb, and I'm so grateful for my new lifestyle!

    Leah | Criminal Justice Regional Manager and Marathoner

  • Working with Jeb has been incredible for both my body and my mindset. Jeb emphasizes the importance of planning and structuring your environment to set yourself up for success. He also has helped me integrate my body composition goals with my social life and family gatherings. His feedback during check-ins and throughout the week consistently assisted me in addressing areas I felt I could improve on and keeping me grounded in my pursuit of my goals. Wether you have particular goals or simply want to become a more mindful eater, I cannot recommend reaching out to Jeb enough!

    Andrew | MPH Grad Student at Oxford University and Fitness/Nutrition enthusiast

  • In the last year working with Jeb, I have never felt more confident in my ability to have control over my body. Jeb is patient, understanding, and keeps it pretty "no bullshit" which I've always appreciated. With Jeb I know nutrition is never going to be an issue headed for a competition and coudn't thank him enough for all of his great work with me!

    Rebecca | MS in Nutrition and America’s Strongest Lightweight Woman

Hi, my name is Jeb Stuart Johnston!

I created Food on the Mind because, while I was able to help countless people realize massive changes in the scale and body composition, I also saw huge gaps with traditional nutrition coaching and began to see the potential long term hazards. 

I have seen the wreckage that months and years of continuous dieting does to your mindset and the psychological impacts entailed. So I found a better way, one that treated the symptoms of weight gain so you can make true, lasting change. After thousands of hours of researching behavior and psychology and physiology, and endless discussions with mentors in the fields of behavior, nutrition, mindfulness, medicine and neuroscience I created this skills based program that helps you manage your emotions, your relationship with food, your body image and your environment that’s just waiting to trip you up.

In 2022 I became a National Board Certified Health & Wellness Coach in order to create a more holistic approach to my practice, focusing on all aspects of health.